Retirement Wake Up Call
The campaigns for this webinar, newest at the top.
Campaign 2 Webinar Final
Ran August 24 to September 1, 2026. Facebook and webinar turnout numbers are final. Discovery calls are still coming.
What we spent
$1,680.69
Total ad dollars for this campaign.
People who clicked the ad
504
Clicked from Facebook toward the webinar page.
People who reached the webinar page
399
The sign-up page fully loaded for them.
Clicks that made it to the page
79%
79 of every 100 clicks arrived on the page. Higher is better.
Leads
29
Filled out the form to reserve a webinar seat.
Cost for each lead
$57.95
Total spend divided by the 29 leads.
Clicks that became leads
5.8%
About 6 of every 100 clicks signed up.
What happened after they signed up
The same people, followed step by step, from sign-up to a conversation with you.
Step 1
Signed up for the webinar
33
After removing test and internal sign-ups from Tom's export.
Step 2
Clicked the webinar offer
0
Clicked a link to the offer. Both clicks in the raw export were internal team, not real leads.
Step 3
Attended live
7
Joined and stayed in the session.
Step 4
Discovery calls booked
Waiting on data
Not counted yet.
See the detail behind these numbers
| Ad group | Spent | Clicks | Reached page | Leads | Cost per lead |
|---|---|---|---|---|---|
| Lead adsShown to new audiences | $1,179.80 | 214 | 181 | 20 | $58.99 |
| Lead ads, follow-upShown to people who already engaged | $461.44 | 290 | 218 | 9 | $51.27 |
| Traffic adsNot running this round | $0.00 | n/a | n/a | n/a | n/a |
| Awareness videoMeasured on video views, not leads: 1,825 views at about 2 cents each | $39.45 | n/a | n/a | n/a | n/a |
| Whole campaign | $1,680.69 | 504 | 399 | 29 | $57.95 |
Campaign 1
Ran August 11 to August 20, 2026. Final numbers, straight from Facebook.
What we spent
$505.64
Total ad dollars for this campaign.
People who clicked the ad
341
Clicked from Facebook toward the webinar page.
People who reached the webinar page
293
The sign-up page fully loaded for them.
Clicks that made it to the page
86%
86 of every 100 clicks arrived on the page. Higher is better.
Leads
8
Filled out the form to reserve a webinar seat.
Cost for each lead
$63.21
Total spend divided by the 8 leads.
Clicks that became leads
2.3%
About 2 of every 100 clicks signed up.
What happened after they signed up
The same people, followed step by step, from sign-up to a conversation with you.
Step 1
Signed up for the webinar
8
All eight came from the Facebook ads.
Step 2
Clicked the webinar link
3
Opened the link to join the webinar.
Step 3
Attended live
1
One guest joined and stayed for the full session.
Step 4
Discovery calls booked
0
None came from this campaign.
See the detail behind these numbers
| Ad group | Spent | Clicks | Reached page | Leads | Cost per lead |
|---|---|---|---|---|---|
| Lead adsShown to new audiences | $386.60 | 82 | 61 | 6 | $64.43 |
| Lead ads, follow-upShown to people who already engaged | $74.06 | 24 | 17 | 2 | $37.03 |
| Traffic adsBuilt to send people to the page | $32.23 | 235 | 215 | 0 | n/a |
| Awareness videoMeasured on video views, not leads: 599 views at about 2 cents each | $12.75 | n/a | n/a | n/a | n/a |
| Whole campaign | $505.64 | 341 | 293 | 8 | $63.21 |