Retirement Wake Up Call
The campaigns for this webinar, newest at the top.
Campaign 2 In Progress
Running August 24 to September 1, 2026. Still live until 7 PM Mountain tonight - these are raw numbers as of today, not final.
What we spent
$1,591.40
Total ad dollars so far this campaign.
People who clicked the ad
465
Clicked from Facebook toward the webinar page.
People who reached the webinar page
371
The sign-up page fully loaded for them.
Clicks that made it to the page
80%
80 of every 100 clicks arrived on the page. Higher is better.
Leads
25
Filled out the form to reserve a webinar seat.
Cost for each lead
$63.66
Total spend divided by the 25 leads.
Clicks that became leads
5.4%
About 5 of every 100 clicks signed up.
Webinar sign-up and attendance numbers (registered, clicked the link, attended live, discovery calls) aren't shown yet. Those come from a separate export after the webinar wraps and get added once the campaign closes.
See the detail behind these numbers
| Ad group | Spent | Clicks | Reached page | Leads | Cost per lead |
|---|---|---|---|---|---|
| Lead adsShown to new audiences | $1,128.07 | 203 | 172 | 17 | $66.36 |
| Lead ads, follow-upShown to people who already engaged | $425.20 | 262 | 199 | 8 | $53.15 |
| Traffic adsNot running this round | $0.00 | n/a | n/a | n/a | n/a |
| Awareness videoMeasured on video views, not leads: 1,770 views at about 2 cents each | $38.13 | n/a | n/a | n/a | n/a |
| Whole campaign | $1,591.40 | 465 | 371 | 25 | $63.66 |
Campaign 1
Ran August 11 to August 20, 2026. Final numbers, straight from Facebook.
What we spent
$505.64
Total ad dollars for this campaign.
People who clicked the ad
341
Clicked from Facebook toward the webinar page.
People who reached the webinar page
293
The sign-up page fully loaded for them.
Clicks that made it to the page
86%
86 of every 100 clicks arrived on the page. Higher is better.
Leads
8
Filled out the form to reserve a webinar seat.
Cost for each lead
$63.21
Total spend divided by the 8 leads.
Clicks that became leads
2.3%
About 2 of every 100 clicks signed up.
What happened after they signed up
The same people, followed step by step, from sign-up to a conversation with you.
Step 1
Signed up for the webinar
8
All eight came from the Facebook ads.
Step 2
Clicked the webinar link
3
Opened the link to join the webinar.
Step 3
Attended live
1
One guest joined and stayed for the full session.
Step 4
Discovery calls booked
0
None came from this campaign.
See the detail behind these numbers
| Ad group | Spent | Clicks | Reached page | Leads | Cost per lead |
|---|---|---|---|---|---|
| Lead adsShown to new audiences | $386.60 | 82 | 61 | 6 | $64.43 |
| Lead ads, follow-upShown to people who already engaged | $74.06 | 24 | 17 | 2 | $37.03 |
| Traffic adsBuilt to send people to the page | $32.23 | 235 | 215 | 0 | n/a |
| Awareness videoMeasured on video views, not leads: 599 views at about 2 cents each | $12.75 | n/a | n/a | n/a | n/a |
| Whole campaign | $505.64 | 341 | 293 | 8 | $63.21 |